Steve Jobs’ Krishna Connection

In fact, author Douglas Atkin explicitly suggested that Apple and ISKCON had much in common and favorably compared the two organizations in his book The Culting of Brands. For their part, Krishna devotees seem to playfully accept that Apple products are part of the new ISKCON culture. A prominent sannyasi and GBC member even quipped to me once, “Since I’ve started using an Apple, I realize that all other computers are non-vegetarian.” Read more…

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