Understanding that God is spiritual, people sometimes conceive of Him as having no qualities. But although Krishna has no material qualities, He is full of unlimited transcendental qualities, and those qualities attract us to Him. Thus great souls who have given up everything cannot give up attraction to Krishna, and they dedicate their lives to finding Him.
The following qualities are considered especially attractive, and Krishna possesses them in full: beauty, wealth, fame, influence, knowledge, and renunciation.
Being God, Krishna has innumerable qualities, and seemingly contradictory qualities are resolved in Him.
Hearing of how Krishna shows these qualities can give us a sense of His greatness and of His power to attract all souls.
“Even if it were possible to count the atoms after smashing the earth into powder, still it would not be possible to estimate the unfathomable transcendental qualities of the Lord.” –Srila Prabhupada, Bhagavatam, 1.16.26-30, Purport
While Krishna’s expansions and incarnations perform duties in the material and spiritual worlds, He Himself simply enjoys with His most intimate devotees in His transcendental home, known as Goloka. By His desire, His associates there don’t even consider Him God. They enhance His enjoyment in five loving moods: neutrality, servitude, friendship, parental affection, and conjugal love. In other words, Krishna’s life is filled with unending bliss in the company of His associates.
Krishna enjoys Himself with abandon, frolicking as a youth in expansive fields and forests with His friends and cows. He dances, He plays His flute, He relishes whatever activity strikes His fancy at the moment.
To entice souls in the material world to join Him in Goloka, Krishna comes to this world periodically, as He did 5,000 years ago, and shows His confidential, intimate loving exchanges with His ever-liberated devotees.